The Maserati Club Launches New Website Answering Surge of New Owners
Woodbridge, Conn. – (February 15, 2017) – The Maserati Club (TMC) Eastern Chapter President Peter Rusy announced today TMC launched a new website created by Tampa-based marketing firm, HCP Associates.
HCP Associates Senior Brand Strategist/Partner and fellow Maserati owner Eric Polins is excited to spread awareness to the south eastern Maserati owners and dealers for that matter. “We have a huge following of Maserati owners in the state of Florida and it’s our mission to show the world this club’s great past and allow everyone a chance to join its future. The rich history of Maserati needs a bridge to connect owners from different generations and we think the new website is a step in the right direction.”
TMC is a not-for-profit club operated by dedicated Maserati owners whose love of the Italian luxury car manufacturer brings them together for driving events and special meet-ups, collectively holding over 50 events a year, all around the world.
Past president Seymour Pond, and former Editor-in-Chief of TMC’s iL Tridente magazine said, “We have been discussing a website revamp for years but never found the right partner. Finding Eric who has a great passion for Maserati and his technologically savvy team that could pull off the right design and functionality, was just the right match for us. Eric and his team have been extremely easy to work with and very generous of their time.”
The updated website is being designed and managed by HCP to connect all the chapters together and provide members with information on events, a simple and secure online membership registration and renewal process and even special discounts from the official Maserati online store. “This is just version 1.0 and we plan on adding new features and functionality as we go; the members will really drive the direction with their feedback and interaction,” Polins added.
Toronto chapter president Giovanni Marcelli, said, “This is an exciting time in our clubs’ history, the number of Maseratis sold in the world has steadily increased these past few years, and we would like to serve as a resource to assist new owners while providing awareness of the cars history and the club’s commitment to encourage camaraderie.”
Joe Cruppi, General Manager at Maserati of Tampa said, “We are excited to get involved with TMC and offer new ways to connect Maserati owners in Tampa Bay. With the current lineup of Maserati and new models coming out over the next few years, Tampa will be even more beautiful with these luxurious Italian models out and about.”
TMC is a collective organization with four chapters in the U.S. and five international chapters in Canada, Japan, Italy, South Africa, and Hungary. Each chapter is autonomous and self-supporting while being managed by an International Board of Directors consisting of one representative of each chapter.
TMC welcomes Maserati enthusiasts who would like to form their own chapter; the only requirement for a chapter is to have local participation that sustains the organization.
The new website offers secure online ordering for four different types of memberships:
Basic membership dues are $75/year.
Sponsorship membership dues are $150/year.
Dealer and corporate dues are $150/year.
Benefactor membership dues are $350/year.
For more information on memberships with TMC, please visit www.themaseraticlub.com.